. 杜秉叡副教授

最高學歷
美國伊利諾大學香檳校區博士
專長
工商心理學、消費心理學、組織行為、人力資源管理、心理計量
開課(固定開課)
工商心理學概論、管理心理學、消費心理學、數位行銷、人才管理與分析、工商研究法、心理測驗理論與技術、高等組織心理學
杜秉叡

輔大研究人才資料庫


計畫


  • 2023/08/01~2024/07/31 以ARCS強化課堂講述與PBL個案討論能提昇學習成效嗎?(教育部教學實踐研究計畫PSL1121121)
  • 2023/03/01~2022/07/31 產學成果導向課程計畫:工商心理學概論
  • 2023/02/01~2022/07/31 數位行銷跨域培力(教育部人文社會與產業實務創新鏈結計畫MOE-112-C-015)
  • 2022/09/01~2022/12/31 新莊學特色融入課程計畫:消費心理學
  • 2022/03/01~2022/07/31 產學成果導向課程計畫:工商心理學概論
  • 2021/08/01~2022/07/31 組織行為真有用!(教育部教學實踐研究計畫PBM1101338)
  • 2020/10/01~2020/12/31 體驗與辯論能促進學習成效嗎?
  • 2020/03/01~2020/06/30 心理學課程評量創新研究
  • 2019/08/01~2020/07/31 企業併購前後雇主品牌、侍僕領導與員工留任意願之影響(科技部專題108-2410-H-008-045-SSS)
  • 2019/06/01~2019/12/31 當代管理心理學
  • 2019/01/01~2019/12/31 以問題導向學習與數位科技應用進行企業管理人才培育
  • 2018/06/01~2018/12/31 你該知道的心理學
  • 2018/01/01~2018/12/31 以問題導向學習與數位科技應用進行企業管理人才培育
  • 2016/06/01~2016/12/31 你該知道的心理學
  • 2016/01/01~2016/09/30 管理與心理教師成長社群
  • 2015/01/12~2015/03/20 心理測驗研討
  • 2014/09/01~2014/12/31 開心農場
  • 2012/04/01~2013/12/31 企管系基礎教學設施改善與建置,大學部基礎教學設施改善
  • 2012/01/01~2012/12/31 心理學
  • 2012/01/01~2012/12/31 雲端客服人員之職能、工作績效、與顧客滿意度之評估
  • 2011/11/01~2011/12/31 管理心理學

學術期刊論文


  • 23. Lin, M. Y.-C., Do, B.-R., Nguyen, T. T., & Cheng*, J. M.-S. (2022). Effects of personal innovativeness and perceived value of disclosure on privacy concerns in proximity marketing: Self-control as a moderator. Journal of Research in Interactive Marketing, 16, 310-327. https://doi.org/10.1108/JRIM-04-2021-0112
  • 22. Prameka*, A. S., Sudarmiatin, Wiraguna, R. T., Prabowo, S. H., & Do, B.-R. (2021). A new strategic business expectancy for MSME sustainability: The impact of uncertainty during the COVID-19 Pandemic. KnE Social Sciences, International Research Conference on Economics and Business, 290–299. https://doi.org/10.18502/KSS.V5I8.9381
  • 21. Prameka*, A. S., Do, B.-R., Sudarmiatin, Prabowo, S. H. W., & Wiraguna, R. T. (2021). Is internal-external environment still important on MSMES competitive advantage for business sustainability during Covid-19 Pandemic? Advances in Economics, Business and Management Research, 179, 464-467. https://doi.org/10.2991/aebmr.k.210616.072
  • 20. Moslehpour, M., Dadvari*, A., Nugroho, V., & Do, B.-R. (2021). The dynamic stimulus of social media marketing on purchase intention of Indonesian airline products and services. Asia Pacific Journal of Marketing and Logistics, 33(2), 561-583. https://doi.org/10.1108/APJML-07-2019-0442
  • 19. Isharina*, I. K., Hadiwidjojo, D., Thoyib, A., & Do, B.-R. (2020). Can consumer's brand love mediate the influence of brand trust and brand loyalty, as moderated by gender? A study of Indonesia fashion related brands. International Journal of Innovation, Creativity and Change, 13(8), 563-584. https://ww.ijicc.net/images/vol_13/Iss_8/13840_Isharina_2020_E_R.pdf
  • 18. Do, B.-R., Dadvari*, A., & Moslehpour, M. (2020). Exploring the mediation effect of social media acceptance on the relationship between entrepreneurial personality and entrepreneurial intention. Management Science Letters, 10, 3801-3810. http://doi.org/10.5267/j.msl.2020.7.031
  • 17. Moslehpour, M., Chau, K. Y., Dadvari*, A., Do, B.-R., & Seitz, V. (2019). What killed HTC and kept Apple alive? Brand sustainability comparison of two Asian countries. Sustainability, 11(24), 6973. https://doi.org/10.3390/su11246973
  • 16. Dadvari, A., & Do*, B.-R. (2019). Modeling Gen Z continuance intention toward ubiquitous media system: Applying technology readiness and technology acceptance model. International Journal of Information and Management Sciences, 30(1), 37-56. https://doi.org/10.6186/ijims.201903_30(1).0003
  • 15. Sanjaya*, N., Do, B.-R., Salimc, U., & Mokod, W. (2018). Influence socially responsible human resource management, technostress creators and employee satisfaction to use Fintech. Asia Pacific Management and Business Application, 7(2), 175-196. https://doi.org/10.21776/ub.apmba.2018.007.02.2
  • 14. Le*, A. N. H., Do, B.-R., Azizah, N., Phuc, D. H., and Cheng, J. M.-S. (2018). Forces affecting perception of product comments on social-WOM: An interactive, relational communication perspective. Journal of Consumer Behaviour, 17(4), 393-406. https://doi.org/10.1002/cb.1722
  • 13. Hayuningtyas*, R. F., Do, B.-R., Irawanto, D. W., & Sudirod, A. (2018). Organizational justice and affective organizational commitment: Mediated by organizational trust and perceived organizational support. Asia Pacific Management and Business Application, 6(3), 175-196. https://doi.org/10.21776/ub.apmba.2018.006.03.4
  • 12. Do, B.-R., & Dadvari*, A. (2017). The influence of the dark triad on the relationship between entrepreneurial attitude orientation and entrepreneurial intention: A study among students in Taiwan university. Asia Pacific Management Review, 22(4), 185-191. https://doi.org/10.1016/j.apmrv.2017.07.011
  • 11. Safitri*, R., Do, B.-R., & Irawanto, D. W. (2017). Employer brandıng on brand cıtızenshıp behavıor: Explorıng the medıatıon of brand-person fıt and brand commıtment. Asia Pacific Management and Business Application, 6(1), 27-39. https://doi.org/10.21776/ub.apmba.2017.006.01.3
  • 10. Do, B.-R., Hsien, C.-Y., Yeh*, P.-W., Isharina, I., & Cheng, J. M. (2017). Transformational leadership and employee turnover intention: Mediated by organizational support and culture. Chung Yuan Management Review, 15(1), 39-62. http://www.airitilibrary.com/Publication/alDetailedMesh?DocID=17298822-201704-201704270008-201704270008-39-62
  • 9. Do*, B.-R., Usuluddin, & Chan, C. N. (2016). Exploring the relationship among hedonic shopping motivation, impulsive buying, post-purchase regret, and coping. International Journal of Information and Management Sciences, 27(4), 329-338. https://doi.org/10.6186/ijims.2016.27.4.2
  • 8. Prameka*, A. S., Do, B.-R., & Rofiq, A. (2016). How brand trust is influenced by perceived value and service quality: Mediated by hotel customer satisfaction. Asia Pacific Management and Business Application, 5(2), 72-84. https://doi.org/10.21776/ub.apmba.2016.005.02.2
  • 7. Do*, B.-R., Yeh, P.-W., & Madsen, J. (2016). Exploring the relationship among human resource flexibility, organizational innovation and adaptability culture. Chinese Management Studies, 10(4), 657-674. https://doi.org/10.1108/cms-01-2016-0022
  • 6. Do*, B.-R., & Yeh, P.-W. (2016). Exploring the role of human resource flexibility in organizational innovation. TungHai Management Review, 16(1), 175-198. http://www.airitilibrary.com/Publication/alDetailedMesh?DocID=a0000183-201607-201704260006-201704260006-185-218
  • 5. Do*, B.-R., & Yeh, P.-W. (2015). Perceived organizational change on employees’ service-oriented OCB: Exploring the mediation of affective commitment. International Journal of Information and Management Sciences, 26(2), 139-149. https://doi.org/10.6186/ijims.2015.26.2.3
  • 4. Do*, B.-R., & Huang, Y.-H. (2014). Can personality moderate the relationship between work stress and job satisfaction? Taiwan Journal of International Business Studies, 8(2), 123-149. https://doi.org/10.3966/199553922014090802002
  • 3. Rahmawati* & Do, B.-R. (2014). Shopping motivation on purchase intention: Can loyalty program and corporate image enhance such relationship? Asia Pacific Management and Business Application, 2(3), 154-169. https://doi.org/10.21776/ub.apmba.2014.002.03.2
  • 2. Do*, B.-R. (2009). Research on unproctored Internet testing. Industrial and Organizational Psychology, 2(1), 49-51. https://doi.org/10.1111/j.1754-9434.2008.01107.x
  • 1. Nye*, C., Do, B.-R., Drasgow, F., & Fine, S. (2008). Two-step testing in employee selection: Is score inflation a problem? International Journal of Selection and Assessment, 16(2), 112-120. https://doi.org/10.1111/j.1468-2389.2008.00416.x

經歷


社會參與成果

  • 2018-2023年 國民小學學生學習成就素養導向標準本位評量研究發展暨試辦與宣導計畫諮詢委員
  • 2015-2017年 國民小學學生學習成就評量標準研究發展推廣與培訓計畫諮詢委員
  • 2013-2015年 國民中學學生學習成就評量標準計畫諮詢委員
  • 2013年 千里馬盃全國創業競賽評審委員
  • 2011-2013年 國民中學學生基本學力測驗推動工作委員會兼任研究員

社會參與動態

  • 2023年5月起 社團法人台灣人才評鑑與發展學會(TTADA)秘書長
  • 2020年8月起 台灣數位經濟與科技人文創新發展聯盟(DIA)理事
  • 2014年9月起 第八屆桃園縣績優企業卓越獎、第九至十二屆桃園市績優企業卓越獎、108至112年金牌企業卓越獎評審委員